In today’s digital-first retail landscape, first-party data is becoming a key competitive advantage for retailers looking to personalize customer experiences, drive engagement, and increase profitability. Unlike third-party data, first-party data is gathered directly from interactions between a brand and its customers, offering higher accuracy and relevance. This data allows retailers
Click-and-collect solutions have emerged as a powerful tool for retailers not only to enhance convenience but also to address pressing challenges in loss prevention and retail crime. As retail crime in the UK remains a critical issue for retail, click-and-collect offers a streamlined, secure way to mitigate these risks by leveraging both
Consumers are increasingly using their smartphones while shopping in physical stores, a trend that has grown significantly over the years. Initially, shoppers used their phones primarily to research products or compare prices, but recent data shows a sharp rise in mobile-assisted shopping. Today, 83% of consumers use shopping apps in-store,
QR codes are a popular tool for quick access to websites, menus, and promotions. However, this convenience also opens up avenues for scammers. While it’s crucial to be vigilant about QR code scams, especially in uncontrolled environments, QR codes remain a safe and valuable tool for retailers. They enhance customer
In an era where mobile is the cornerstone of unified retail experiences, StoreGeni emerges as a relevant solution for retailers. The recent article from Modern Retail (see below) underscores the importance of mobile technology in bridging the physical-digital divide in retail. StoreGeni’s innovative approach perfectly aligns with this trend. StoreGeni’s
An important retail trend for 2024 is the transformative impact of AI on customer experiences, particularly in the retail industry. The article from Navkinder Sanghera published by in 365retail (link below) highlights that with over three-quarters of UK business leaders concerned about missing out on the benefits of generative AI,
The trend of online retailers opening pop-up stores for the holiday season suggests that contrary to popular belief, physical retail is far from obsolete. In fact, it remains a crucial aspect of the overall shopping experience, especially during high-traffic periods like the Christmas season. Online retailers like Asos, eBay, Glossier,
This article (Link below) from the trade magazine The Drum underscores the dynamic transformation occurring in retail and e-commerce. It particularly spotlights the pivotal role AI is expected to play in reshaping retail operations and enhancing customer experiences. Furthermore, it emphasizes the critical importance of seamlessly integrating digital and physical
The peak trading season is more than just a rush of customers; it’s a golden window for retailers to maximize consumer spending. But to truly seize this opportunity, preparation is key. It’s not just about stocking up; it’s about strategic planning, understanding customer behavior, and fine-tuning logistics. One of the
An interesting article from the publication Modern Retail detailing how technology is reshaping the shopping landscape. From the integration of smart shelving systems, which automatically update product information and suggest complementary items, to interactive displays, like touchscreens and virtual mirrors, to make shopping more engaging, or Augmented Reality (AR) and
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