The trend of online retailers opening pop-up stores for the holiday season suggests that contrary to popular belief, physical retail is far from obsolete. In fact, it remains a crucial aspect of the overall shopping experience, especially during high-traffic periods like the Christmas season.
Online retailers like Asos, eBay, Glossier, LookFantastic, Depot, and Amazon have embraced this trend. Asos has launched its first brick-and-mortar store, offering an immersive shopping experience with a curated collection​​. eBay’s pop-up in London focuses on pre-loved luxury items, allowing visitors to experience and purchase high-end secondhand products​​. Glossier’s pop-up store, designed to provide a multi-sensory experience, celebrates its signature scent​​. LookFantastic offers a festive pop-up with interactions with favorite beauty brands​​. Depop, promoting pre-loved shopping, features curated vintage and designer items in its pop-up stores​​. Amazon partners with Barnardo’s for its Second Chance store, selling returned or refurbished products​​. These initiatives highlight the importance of physical presence in retail, particularly during the holiday shopping season, where in-person experiences can significantly enhance customer engagement.
Incorporating technology like StoreGeni can further enhance these physical retail experiences. StoreGeni offers a range of features beneficial for retailers, such as ease of integration with existing systems, user-friendliness, and personalisation. It assists in promotion management, streamlines the checkout process, and integrates CRM. Such features can help retailers create a more engaging and efficient shopping environment, thereby enhancing the overall customer experience​​.