In today’s digital-first retail landscape, first-party data is becoming a key competitive advantage for retailers looking to personalize customer experiences, drive engagement, and increase profitability. Unlike third-party data, first-party data is gathered directly from interactions between a brand and its customers, offering higher accuracy and relevance. This data allows retailers
Consumers are increasingly using their smartphones while shopping in physical stores, a trend that has grown significantly over the years. Initially, shoppers used their phones primarily to research products or compare prices, but recent data shows a sharp rise in mobile-assisted shopping. Today, 83% of consumers use shopping apps in-store,
QR codes are a popular tool for quick access to websites, menus, and promotions. However, this convenience also opens up avenues for scammers. While it’s crucial to be vigilant about QR code scams, especially in uncontrolled environments, QR codes remain a safe and valuable tool for retailers. They enhance customer
In an era where mobile is the cornerstone of unified retail experiences, StoreGeni emerges as a relevant solution for retailers. The recent article from Modern Retail (see below) underscores the importance of mobile technology in bridging the physical-digital divide in retail. StoreGeni’s innovative approach perfectly aligns with this trend. StoreGeni’s
An important retail trend for 2024 is the transformative impact of AI on customer experiences, particularly in the retail industry. The article from Navkinder Sanghera published by in 365retail (link below) highlights that with over three-quarters of UK business leaders concerned about missing out on the benefits of generative AI,
The trend of online retailers opening pop-up stores for the holiday season suggests that contrary to popular belief, physical retail is far from obsolete. In fact, it remains a crucial aspect of the overall shopping experience, especially during high-traffic periods like the Christmas season. Online retailers like Asos, eBay, Glossier,
This article (Link below) from the trade magazine The Drum underscores the dynamic transformation occurring in retail and e-commerce. It particularly spotlights the pivotal role AI is expected to play in reshaping retail operations and enhancing customer experiences. Furthermore, it emphasizes the critical importance of seamlessly integrating digital and physical
Discover the transformative power of StoreGeni, a comprehensive retail management app that’s been highly praised by retailers for its wide range of features. Here’s how they rank the benefits: 1. Ease of Integration with Existing Systems: StoreGeni easily and quickly integrates with your existing systems (ERP, CRM, POS, etc.) without
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