Talk To The Hand: Mobiles In-Stores

Consumers are increasingly using their smartphones while shopping in physical stores, a trend that has grown significantly over the years. Initially, shoppers used their phones primarily to research products or compare prices, but recent data shows a sharp rise in mobile-assisted shopping. Today, 83% of consumers use shopping apps in-store, and 88% regularly compare prices to find the best deals, driven partly by the cost of living crisis.

This trend reflects a shift in consumer behavior where smartphones have become integral to the shopping experience. Shoppers now rely heavily on their devices for everything from creating shopping lists to comparing prices and accessing promotions. Retailers who integrate mobile and digital features into the in-store experience see higher customer satisfaction, as these tools make the shopping process smoother and more efficient.

Electronic shelf labels (ESLs) are one technology that retailers are increasingly adopting to enhance this mobile-assisted shopping experience. ESLs ensure real-time pricing accuracy and can display detailed product information and dynamic price adjustments, which align with the growing consumer expectation for seamless, digital-first shopping experiences. Retailers that keep pace with this technological shift are more likely to attract and retain customers who value these modern conveniences. Ultimately, the rise in smartphone use among consumers is not just changing shopping behaviors but also pushing retailers to innovate to remain competitive.

There is another technology that provides real-time product information, personalised promotions, and an efficient Scan, Pay & Go process. The StoreGeni app empowers customers with access to detailed product information, loyalty programs, and stock availability directly on their smartphones, creating a frictionless shopping journey. Retailers who will adopt this technology will not only streamline operations but also provide a superior customer experience. Retailers will stay ahead of the competition, offering a technologically advanced shopping experience that resonates with today’s digital-savvy consumers and aligns with modern consumer behavior. This approach not only meets customer expectations but also drives greater engagement and satisfaction, making the StoreGeni app a tool that will become essential in the modern retail environment.