Talk To The Hand: Mobiles In-Stores

Consumers are increasingly using their smartphones while shopping in physical stores, a trend that has grown significantly over the years. Initially, shoppers used their phones primarily to research products or compare prices, but recent data shows a sharp rise in mobile-assisted shopping. Today, 83% of consumers use shopping apps in-store,

The mobile advantage

In an era where mobile is the cornerstone of unified retail experiences, StoreGeni emerges as a relevant solution for retailers. The recent article from Modern Retail (see below) underscores the importance of mobile technology in bridging the physical-digital divide in retail. StoreGeni’s innovative approach perfectly aligns with this trend. StoreGeni’s

What are the latest trends driving mobile commerce ?

Mobile commerce, or m-commerce, has been steadily increasing in recent years in the UK. According to some research from PwC, more than 50% of UK consumers say they have used a mobile payment app / mobile wallet at least once. Another trend has been the rise of Augmented Reality: (AR)