The seemingly unstoppable rise of e-commerce, sophisticated customer analytics, personalized sounds and smells, digital mannequins that “know” your clothing preferences, automated home delivery—these are just some of the elements that will shape the shopping experience in the coming years.
There are two ways that 2030 could play out for a retailer. One is, “We’re just going to keep iterating with all of this incredible new technology.” On that path, the retailer gets stuck on iterative investments and incremental designs that build on the past,
With 2020 behind us, brands have gathered facts, analysed clues, and identified key suspects. Now, with suspense filling the air, they’re ready to present their case for a more resilient growth strategy for 2021 and beyond.