The ‘phygital’ shopping experience

The seemingly unstoppable rise of e-commerce, sophisticated customer analytics, personalized sounds and smells, digital mannequins that “know” your clothing preferences, automated…

3 years ago

Great retailers, in the future, will make you feel like you’re in special place

There are two ways that 2030 could play out for a retailer. One is, “We’re just going to keep iterating…

3 years ago

Cracking the case of missing retail revenue: Brick-and-mortar after COVID-19

With 2020 behind us, brands have gathered facts, analysed clues, and identified key suspects. Now, with suspense filling the air,…

3 years ago