a smart investment for small to medium retailers

A loyalty programme is a smart investment for small to medium retailers

In today’s competitive retail landscape, small to medium-sized retailers face numerous challenges to attract and retain customers. One effective strategy that has proven successful for businesses of all sizes is implementing a loyalty programme. By offering customers incentives and rewards, retailers can foster long-term relationships, increase customer satisfaction, and ultimately drive sales. In this article, we explore the advantages of loyalty programmes for small to medium retailers and introduce StoreGeni’s Click & Collect app—a seamless Click & Collect solution that integrates loyalty rewards for enhanced customer engagement and convenience.

Enhancing Customer Retention: A loyalty programme acts as a powerful tool to increase customer retention. By providing customers with exclusive benefits, such as rewards, retailers create a sense of appreciation and incentivize repeat purchases. With a loyal customer base, small to medium retailers can establish a stable revenue stream, reduce customer churn, and compete more effectively with larger competitors and dark stores.

Increasing Customer Engagement: Engaging customers beyond the point of purchase is crucial for building strong relationships. Loyalty programmes encourage ongoing interaction and communication, and also allow retailers to better understand their customers’ preferences and shopping habits. By leveraging this data, small to medium retailers can access the same marketing tools than larger competitors: Personalised marketing campaigns, tailored product recommendations, and targeted promotions. This personalised approach enhances the overall shopping experience, strengthens the bond between the retailer and the customer, and increases the likelihood of repeat visits.

Driving Upsells and Cross-Sells: Loyalty programmes can serve as effective platforms for driving additional sales. By analyzing customer purchase history and preferences, retailers can strategically offer complementary products or upgrades to incentivize customers to spend more. For example, a convenient retailer could reward a customer with extra points if this customer purchases tomato sauce and grated cheese at the same time he buys some pasta. This not only boosts the average transaction value but also exposes customers to a wider range of products, expanding their potential purchase choices.

Word-of-Mouth Marketing: Satisfied and loyal customers are more likely to recommend a retailer to their friends and family. By implementing a loyalty programme, small to medium retailers can capitalize on this word-of-mouth marketing reinforcing the bound with their local audiences. Through referral incentives or exclusive rewards for customer recommendations, retailers can turn their loyal customers into brand advocates, expanding their customer base organically and generating positive publicity.

However setting-up a loyalty programme can be costly and resources intensive. That’s where Click & Collect by StoreGeni can help!

On top of being the perfect solution for convenience retailers and others that want to offer their customers the added convenience of shopping online and pick-up their items in-store whenever it is convenient, the Click & Collect by StoreGeni app comes with a loyalty programme built-in. This programme like the app is a user-friendly solution that requires absolutely no technical expertise or complex set-up. Retailers simply provide a list of the products they wish to sell online, the type of loyalty reward they want to offer (e.g. 1 point for every pound spent), and StoreGeni takes care of the rest. By integrating a ready-to-use loyalty solution within the app, retailers can reward customers for every purchase and customers can redeem their rewards anytime through the app. Don’t you think it is worth a trial!?

Bernard